Hello, I'm David!

I'm a passionate product leader with a track record of delivering innovative solutions that drive growth and high quality user experiences, while improving consumers' financial lives.

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About David Siegmund

With over 12 years of professional experience as a Product Management Leader, I have successfully led cross-functional teams and delivered innovative products in fintech and banking.

My approach to product development is rooted in user empathy, market research, and agile methodologies. I firmly believe that understanding customer needs and pain points is essential to developing products that meet and exceed expectations. I enjoy working closely with cross-functional teams, from engineers to designers, to ensure that the products I deliver are not only technically sound but also user-friendly and visually appealing.

In the fast-paced and ever-evolving fintech industry, I am committed to staying on top of emerging trends and technologies and I constantly look for new ways to leverage technologies like AI and blockchains to enhance the products and services I'm delivering.

Skills & Areas of Focus

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Product Delivery Methodology

  • Comprehensive assessment of current product delivery methodology
  • Customized product delivery methodology design
  • Process optimization and streamlining
  • Agile transformation and implementation
  • Org design and team buildout

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Product Strategy

  • Comprehensive market analysis
  • Product portfolio evaluation
  • Roadmap development
  • Competitive positioning
  • Pricing and monetization strategies
  • Product design
  • Vendor selection

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  • Market analysis
  • Value proposition development
  • Market entry strategy
  • Product positioning
  • Go-to-market planning
  • Cross-functional comms strategies
  • Dynamic measurement and analytics

Prior Roles

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Biometric Authentication and Payments

Head of Product

August 2022 to present

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Bitcoin Trading Platform

Senior Product Manager

April 2021 - August 2022

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BBVA Open Platform

Banking as a Service Platform

VP, Senior Product Manger

February 2019 - April 2021

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Wells Fargo

API Platform

VP, Senior Product Manager

July 2015 to February 2019

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Morgan Stanley

Institutional Onboarding

Senior Product Manager

August 2013 - July 2015

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M&A Tech Strategy

Management Consultant

September 2012 - August 2013



James Madison University

Harrisonburg, VA

BBA, Information Systems & Computer Science


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Goizueta Business School

Emory Univeristy

Atlanta, GA



Let's Work Together

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Full-Time Support

  • Join the team
  • Interim hire
  • Staff augmentation
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Project-Based Delivery

  • Vendor assessments
  • Team buildout
  • Product pricing
  • Growth and scaling
  • Product design
  • Product delivery methodology
  • Organizational design
  • Market Analysis
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Advisory / Fractional Support

  • Fractional product leadership support to fill the gap

White Papers

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Benefits, challenges, and overall landscape of open banking

What are blockchains and how are they used?

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Climate impact of "Proof of Work" vs. "Proof of Stake" protocols

Colleague Testimonials

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"A delight to work with"

A delight to work with in every way. A great partner with a great attitude even in the face of difficult circumstances.

Client, Deloitte

"A calm and steady hand in a chaotic environment"

David was a calm and steady hand in a chaotic environment. He allowed us to execute even with surrounding uncertainty.

"Steady and reliable"

Working on David's team was a great experience. He was a steady and reliable leader during a time of rapid change.

Team Member, BBVA Open Platform

Reach out to create impactful fintech solutions together.

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